We turn mannequin and flat-lay shots into clean, hollow 3D product images that let your garments speak for themselves. Consistent across every SKU, delivered within 24 hours, and reviewed by a human retoucher before it ever reaches you.
Claim 10 free editsYou shoot the garment on a mannequin. We remove the mannequin, rebuild the neckline from your inside-label shot, hollow the sleeves and hem, and return an image where the garment appears worn by no one at all.
Illustration of the technique. Send us your own shots and judge the real result on your first free batch.
Shoppers can't touch your garments. The only thing between a product page and a sale is how clearly the image communicates fit, shape, and quality. Photographed flat, clothing looks lifeless. Photographed on a visible mannequin, it looks like a catalog from another decade. The ghost mannequin technique gives you the best of both: the garment holds its natural, worn shape while the mannequin disappears entirely.
The commercial effect is simple. Product pages look cleaner, the customer's eye stays on the garment instead of the prop, and the catalog feels consistent, which is what makes a store feel trustworthy. On marketplaces with strict image standards, hollow-effect images are often not just better, they're expected.
| Ghost mannequin | Flat lay | On-model | |
|---|---|---|---|
| Shows true fit and shape | Yes | No | Yes |
| Cost per image | Low | Low | High |
| Consistency across SKUs | High | Medium | Hard to keep |
| Reshoots when sizes change | Not needed | Not needed | Model required |
| Marketplace-compliant look | Yes | Sometimes | Sometimes |
Most of our apparel clients run ghost mannequin for their core catalog and reserve on-model shoots for campaigns, which is where the budget actually earns its keep.
Visible mannequin edges left by rushed editors. Neck joints that look pasted on. Hollows so dark they read as holes in the fabric. Colors that drift between the front shot and the back shot of the same garment. Batches where image 4 and image 400 look like they came from different companies. If any of that sounds familiar, that's exactly the work we take over.
"High volumes and tight launch windows. HeroEdits keeps up without letting quality slip, and our product imagery stays consistent across every drop."
Send your images through our request form, with any style guide you work from. Include the inside-label shot for each garment so we can rebuild the neckline.
We edit and deliver within 24 hours. Every image is handled and reviewed by a retoucher, not an automated pipeline.
Review and send notes. We revise free until every image matches your standard, and your style stays locked for every batch after.
Yes. Send up to 10 product images and we'll return finished ghost mannequin edits at no cost. No card, no obligation.
RAW, TIFF, PSD, JPG, and PNG. We deliver in whatever format and resolution your workflow needs.
The standard inside-label shot: the garment photographed showing the inner back of the neckline. If you're not shooting these yet, we'll show you the simple setup.
Yes. For 100+ image batches we agree the turnaround upfront and honor it, with consistency held across the whole batch.
Send notes on any image and we revise at no extra cost until it's right. Fixes update your style guide so future batches inherit them automatically.
Send up to 10 of your product shots and we'll return finished ghost mannequin edits, free, usually within 24 hours. If the quality convinces you, we scale with you. If it doesn't, you've lost nothing.
Claim 10 free edits
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