We generate photorealistic on-model photography, jewellery editorials, lifestyle imagery and campaign visuals using AI — then our post-production team retouches every single image before delivery. Brand-accurate. Ecom-ready. Endlessly scalable.
Common questions about our AI imagery service — how it works, what we can generate, quality standards, turnaround, pricing, and how to get started.
No. Preserving your product exactly as it is every colour, every texture, every hardware detail — is the most important part of our process. Our team writes highly detailed prompts that describe each product element individually, and every output is checked against your original image before delivery. If anything is inaccurate, we regenerate it.
For garments: lay-flat, ghost mannequin, or packshot images work perfectly. For jewellery: clean studio packshots with good lighting. For bags and shoes: standard product photography on white or grey backgrounds. JPG or PNG format. We recommend at least 1000px on the long edge for best results, though we can work with what you have.
Our outputs are photorealistic and indistinguishable from real photography when retouched by our team. We use film grain simulation, natural skin texture instructions, and real-lighting references in every prompt. The examples on this page are real outputs from our workflow — not cherry-picked or post-processed beyond our standard retouching.
Yes. You can specify model age range, skin tone, ethnicity, hair colour, body type, and general aesthetic. We can also maintain consistent models across an entire collection so every SKU appears on the same model — creating a coherent range rather than different models per product.
Any environment that serves your brand. Studio on white or coloured seamless. Urban street photography. Outdoor lifestyle — beach, forest, city. Luxury interiors. Minimal editorial. We work from your brand references and creative direction to ensure every background feels intentional and on-brand, not generic.
We deliver at the resolution your project requires. Share your platform specifications — Shopify PDP, banner, social, print — and we will deliver files optimised exactly for that use case. Every file is production-ready before it leaves our hands.
Standard turnaround is 48–72 hours for batches of up to 20 images. Larger projects of 60+ images are delivered in batches over 10–14 working days. Rush delivery is available for urgent launches — contact us to discuss. We always confirm timelines before work begins.
Yes. Every project includes one round of revisions as standard. This covers changes to model pose, background, lighting direction, or any product accuracy issues. Additional revision rounds are available at a small cost per round. Most projects are approved after the first round due to how thoroughly we brief each generation.
Yes. AI-generated imagery for commercial purposes is legal in most jurisdictions when generated using properly licensed tools, which our workflow uses. The images we generate are works-for-hire — you own the final retouched output. We recommend consulting your legal team for any jurisdiction-specific concerns, particularly around AI model likeness regulations.
Yes. Send us a mood board or examples of your existing photography — lighting style, model aesthetic, background choices, colour grading — and we'll match it precisely. Many clients use AI imagery alongside real photography in the same catalogue and the results are seamless because we actively calibrate to match their existing visual identity.
Yes, this is where AI imagery delivers its strongest ROI. Traditional photography becomes exponentially expensive at scale — AI does not. We have delivered 200+ SKU projects for ecommerce brands and can handle catalogue-scale work with consistent quality across every image. Contact us to discuss volume pricing for large projects.
The fastest way is to send us one or two product images and brief us on what you need. We'll run a complimentary test generation so you can evaluate our quality before committing to a full project. No payment required for the test. Reach us at hello@heroedits.com and we'll respond within 24 hours.